Social media has become an essential part of a business’s marketing strategy. A solid social media presence can make or break your business’s sales goal, especially if you’re offering a tangible product. Everything you post to your business’s Instagram account represents your brand, so it’s important to approach your social media images seriously. Social media is meant to entertain, so this doesn’t mean that you can’t show off your creativity. In fact, the more creative you are with your images the better. But quality should always be your first priority. Here are 3 reasons why quality matters when it comes to social media images:
Images catch your audience’s attention
I don’t know about you, but I’m much more likely to stop scrolling on a high-quality image vs. a blurry or grainy image. Studies have shown that a social media image has about 2.7 seconds to catch your attention before you continue scrolling. So, that means your image needs to communicate your brand identity and what you have to offer in 2.7 seconds. I know, that’s a lot of pressure for one image, but it can be done! Hiring a product photographer will allow you to have an arsenal of quality on-brand images to post to your social media platforms and catch the attention of your ideal customers.
Quality Images help to build your brand identity
First of all, let’s talk about brand identity. Your brand identity is the visible aspects of your brand, so your colors, your logo, and the specific design elements that make your product recognizable to your audience. Having consistent high-quality social media images will help you to build a brand image your customers will remember. That way, every time you post, it’s automatically clear that the image belongs to your specific brand. Once your customers are familiar with your brand image, they’ll be more inclined to stop scrolling when they see your images on their screen. Who wouldn’t be stoked about that?!
Having quality images communicates that you are a professional
To me, if a brand has professional looking product photos, I am more inclined to purchase from them. Photos taken with your phone are okay to begin with, but investing in professional product images communicates to your audience that you’re serious about your business and your products. Your images also speak to the quality of your product. So, if you present high-quality images, your audience will assume you’re offering a high-quality product. This is also true with your personal images. Customers want to see the person behind the product, so pairing a personal branding photo session with your product photography shoot is always a good idea.
Like it or not, social media is here to stay. Marketing your product to the masses has never been more accessible, but a strong social media presence is necessary in order to market effectively, and having a strong social presence requires consistently posting high-quality images.
Looking to up your social media game? Let’s talk. Product photography is my passion, and I’d love to connect with you to discuss how I can help you take your brand to the next level! To inquire, click here. Want to see more? Follow me on Instagram!