If you’ve been active in the online business space, you’ve probably heard the term branding or personal branding thrown around a bit. Branding is more than just a logo, colors and fonts. Your visual identity is actually made up of lots of different elements, including photography.

A branding photoshoot is a strategic photo session for entrepreneurs, business owners, and influencers to provide a bank of cohesive and on-brand photos for your website, social media, blog posts, and other marketing materials. This type of photoshoot is a perfect way to reach your ideal clients, get organized in your marketing, and provide you a bank of content when you need to show up online but aren’t sure what to post or where to start.

I like to think of branding photoshoots like the adult business version of senior photos. You might be thinking back to your senior photos right now and wondering why the heck you want to go through that cheesiness of all that again, but here me out.. Aside from the cheesy smiles and poses of senior photos, the goal of senior photos are always to make the senior feel and look unique to their personality. For example, remember how many student athletes posed with their sports equipment or musicians posing with their instruments? The intention remains the same with branding photoshoots for your business. We want to showcase you and your brand through photography (with less puka shells and arm crossing).

Branding photoshoots are not just for large or established businesses. A branding photoshoot can benefit you if you are a small business owner just starting out. In fact, branding yourself early on is a great way to build the impression you want to have on people. It’s more than just a professional headshot. It’s putting together a curated gallery of photos that fit the emotions, messaging, and ascetics that will connect you to your target audience and leave a lasting impression of what makes you, you.